The concept of the Human[e] label was to create a wine to raise money for charity: to be human by being humane. We wanted this to have a global scope so every year we find an artist who represents a different country.
Most of the money raised is given to charities in the United States. A little bit is given to a charity important to the artist in her home country.
In three years we have raised over $100,000 through this project.